For over 43 years Bill Mason has pursued the passion of fly fishing. He was the pioneer of outfitting and guiding on the Henry's Fork of the Snake River. He also helped start the first "real" fly shop in Boise Idaho. In 1972 Bill started a professional outfitting and guide service in the resort of Sun Valley. He saw the need for a quality guiding service on the now famous waters of  Silver Creek and other rivers of the area. He operated the Snug Fly Shop for 15 years with some of the finest new guides in the country. Now after purchasing Snug and renaming it Bill Mason Outfitters, he continues to give the the visiting and local fly-fisher the best service possible. Bill has been a key factor in identifying the insect hatches of Idaho and inventing fly patterns to match them. He has written many articles and contributed to other works on fly fishing. Bill's book Fly Fishing, Learn From a Master is a perfect "how to" book for beginners and expert alike. His other book, Guide To Fly Fishing Idaho is a simple yet informative guide to the better fly waters of Idaho. The locals of Sun Valley also enjoy a weekly fishing report in the Mountain Express written by Bill. He now spends most of his time with his wife and two children and still finds time for golf and his passion for fly fishing.